Business 

Branding expert Cole Morgan on how top brands pivoted to survive amidst COVID-19

The economic recession triggered by the Covid-19 pandemic has wreaked havoc on big and businesses. From small startups to large corporations and publicly traded companies, none have been immune to its wrath and have adapted and transformed to stay in business. According to entrepreneur and branding expert Cole Morgan, “To reach their consumers, several companies had to innovate and especially strengthen their digital footprint as stay-at-home directives and curtailed movements in certain states have forced consumers to adapt and embrace online shopping.” He further adds that a time of crisis…

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Business 

Branding expert Sherri Nourse discusses leading brands that successfully pivoted amidst the pandemic

COVID-19 has changed the world’s landscape, including the marketing sphere. Many brands weren’t prepared for this pandemic, and have needed to work hard to reinvent themselves during this time. Sherri Nourse is one of the top 5 branding experts in the United States. She runs the Instagram account @motivationmafia, which encourages people, and especially entrepreneurs, to stay motivated and have a positive outlook on life. “I think everyone needs a little pick me up right now,” says Nourse. “My account helps people start their day positively. It’s a great idea…

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