Branding expert Cole Morgan on how top brands pivoted to survive amidst COVID-19
The economic recession triggered by the Covid-19 pandemic has wreaked havoc on big and businesses. From small startups to large corporations and publicly traded companies, none have been immune to its wrath and have adapted and transformed to stay in business. According to entrepreneur and branding expert Cole Morgan, “To reach their consumers, several companies had to innovate and especially strengthen their digital footprint as stay-at-home directives and curtailed movements in certain states have forced consumers to adapt and embrace online shopping.” He further adds that a time of crisis…
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