Our relationships, whether personal or professional, define us as individuals. A strong network that is mutually beneficial and dynamic is a potential powerhouse for generating success and happiness. A weak network has the opposite effect and can negatively affect your brand in a multitude of ways. The founder and CEO of the Fundora Group, Vance Fundora, has a track record of helping businesses and brands network the right way and is keen to share his four top insights on what no one ever tells you about networking.
“I built influence through my relationships. The information age is also the connection age. It’s not only about who you know but who knows you!” explains the author of “The Art of the DM,” a book that highlights the importance of networking, connecting, collaborating, and communicating in the modern era. Fundora adds, “Your contacts and network matter! They matter a lot more than you think and you probably know this but what you may not know is how to begin networking at the highest level.”
1. Think Big!
Fundora’s first bit of advice to anyone wishing to establish a high level network is to think big. “You’ve got to step out of your comfort zone and broaden it to include people who don’t share similar backgrounds, industries or skill-sets but can offer something invigorating. Having a global network that expands multiple industries, places and countries puts you in a position to win long term.” he adds.
2. Invest Time
Fundora believes in investing significant time and energy into your network. He explains, “There’s a lot more to networking than exchanging a few DMs, texts and hitting ‘follow’. You’ve got to take the time to get to know the individuals in your network and how you can be of mutual benefit to one another, or what’s the point? In my experience you’re most valuable to others when you directly contribute to growing their name or business.”
3. Be Proactive
Fundora advises always to be proactive. He explains, “Always let others in your network know you are available and on hand to help, consult or assist. Keep those relationships open and healthy because, trust me, there will come a day when you will need them.”
Vance Fundora stresses that without a solid strategy, your network might as well be a house of cards. He adds, “Connecting with people is almost like completing a jigsaw. Every piece should add some value to the collective whole. Build your network wisely, and the results will speak for themselves.”