Sartoro, founded by Andy Fine, is the go-to destination for custom suits and tuxedos at fair prices, all from the comfort of your home.
Nothing beats a perfectly tailored suit. But how to get your hands on the perfect one? This has indeed changed in the post-COVID era.
Imagine no more awkward store fittings and boutique prices that drain the wallet. With Sartoro, this is now a reality.
Andy Fine, Founder of Sartoro, is a lifelong fashion enthusiast who wasn’t impressed with what the traditional suit industry was offering. “Frustrated by the lack of high-quality, reasonably-priced custom formalwear, I set out to create Sartoro in early 2020, just as the pandemic was hitting,” Andy shares.
He wanted to make custom fashion accessible and affordable without cutting corners.
He achieved that with Sartoro, a custom suit company that ditches the boutique markup and brings high-quality tailoring into the modern age. Founded in New York with co-founders Shannon Bender and designer Kim Mesches, Sartoro is an all-online platform that delivers a personalized experience, right down to the last stitch.
The Sartoro Approach: Smart Tech, No Tape Measure
Forget tape measures and in-person fittings. Sartoro’s Digital Tailor uses AI to build a fit profile in under 60 seconds. All it takes is a few simple questions. The result is a custom suit that fits… no awkward guesswork or “close enough” sizing.
Here’s what makes Sartoro special:
- Fit Comes First: All garments are truly “bespoke” or “custom made.” Start as a roll of fabric with unique patterns made just for you.
- High-End Fabrics, Fair Prices: Over 140 fabric choices, from merino wool to linen, and even Mohair.
- Fast Delivery: Suits can be delivered in just 1–3 weeks. That’s faster than most alterations tailors.
- Easy Returns: Free first order returns and a Fit Promise that guarantees satisfaction.
With prices starting at $489, Sartoro offers the quality you’d expect from a $1000 boutique suit without the markup.
With hundreds of 5-star reviews and over 8,000 garments shipped, Sartoro has built a reputation on doing suits differently.
Built for Real Life
Andy didn’t build Sartoro to copy the old guard. He built it to challenge them. The brand stands against overpriced designer names and “good enough” sizing. In his words: “The fashion industry wants you to follow their rules. Mass-produced garments that aren’t made to last… Off the rack sizing made to fit ‘good enough’… Designer markups with crazy, excessive pricing.” Andy and his team ditched that.
Sartoro suits are made for real moments. Board meetings. Big weddings. Black-tie events. Dinner dates. Every garment is hand-crafted to fit you, not a generic mannequin template.
And the customization is next level.
- Visual Suit Designer: See your choices in real time before you order.
- Custom Linings: Available by special request, because it’s what’s inside that counts too.
- Personal Stylists: Get one-on-one help with fabric, fit, and style. It’s like having your own fashion consultant on speed dial.
Sartoro works for:
- The groom who wants to match his wedding vibe to the last thread.
- The business professional tired of poorly fitted off-the-rack suits.
- The guy who just wants to look sharp on a Saturday night.
Behind the Stitching: Why Sartoro Works
Sartoro focuses on quiet luxury… premium craftsmanship, subtle confidence, and thoughtful tech. Everything is online, which means no expensive storefronts inflating prices. Plus, by owning their own production process, Sartoro controls the entire experience from start to finish.
Here’s why the Sartoro model makes sense:
- Affordable Luxury: Sartoro skips the prestige pricing. “We believe most consumers would rather spend $500-$700 than $1200+ on a suit if the only discernible difference is a little label on the inside that says it came from some prestigious mill most have never heard of,” says Andy.
- Bespoke, Not Basic: Other “custom” brands tweak standard sizes. Sartoro builds from scratch using your fit profile. There’s a difference, and you’ll feel it the second you put the jacket on.
- Sustainable Style: Sartoro is rethinking fashion waste. Every piece is made to order. Nothing gets mass-produced. Less waste, less guilt, better clothes.
Conclusion
Combining tradition and tech, style with simplicity, and confidence with cost-efficiency comes easily when you have a simple mission: do things differently, and better.
Andy Fine created a better way to suit up, one that doesn’t require boutique prices or in-store fittings. From weddings to work events, Sartoro is proving that men don’t have to settle for “good enough.”
If you’re tired of compromises, it might be time to ditch the rack and go custom without blowing your budget.
Website: https://sartoro.co/
