Young Artist Kevin Gani on the Future of Music Industry in the Pandemic

The Pandemic has brought the whole world to still. With millions of lives lost, the COVID 19 pandemic can very rightly be considered one of the toughest times in the history of humankind. There is not a single soul or field of work which isn’t affected by the harshness of the pandemic.

The same happened with the music industry. With cancelled live shows and many other live events, things were really tough for most of the young artists of the industry. However, technology emerged as the saviour in these tough times. Today, we have a young and talented musician Kevin Gani with us, who talks us through the ways of learning and enduring during the pandemic for the young artists.

Firstly, Kevin lays focus on the skills of adaptability in the new artists. He says that “the pandemic saw many musicians adapting and changing how they connect with their fans. Many artists utilised streaming platforms to showcase their live performances to fans across the globe.”

Kevin argues on the importance of diversity for the young artists. He says – ‘“the more they can do, the more valuable they are to the industry overall. The more services that you offer, the more in demand you are.”

He also adds on the importance of free services such as Google and YouTube to learn new skills. “Google and YouTube are free to use, and it’s relatively easy to find tutorials on how to play certain instruments,” he says.

Hailing from Botswana, Kevin Gani has travelled throughout the world during his young years, and it truly reflects on his music. Kevin has not only earned his name as a music artist, but as a producer too. His latest single, Lil Baby X Gunna Type Beat – “Jin Sei”is the greatest example of his prowess and is considered as one of the hottest tracks of the year.

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