Amidst the chaos that is Super Bowl week, Pepsi is endeavoring to lighten the mood.
Pepsi raised a life-size statue of its founder Caleb Bradham and set it so it seemed, by all accounts, to be clinking glasses with Coca-Cola founder John Pemberton, whose own statue remains outside the World of Coca-Cola historical center in downtown Atlanta. The historical center is likewise close where Super Bowl pre-diversion celebrations are set to happen.
“Hey @CocaCola thanks for being such gracious hosts for #SBLIII this week,” Pepsi tweeted. “We agree #TogetherIsBeautiful so we’d like to get our founders together for a celebratory cheers to declare a temporary #ColaTruce for the day. See you at @WorldofCocaCola soon!”
The Atlanta-based cola organization wasn’t given notification ahead of time of the stunt, however a Coke representative told the Atlanta Journal-Constitution it would invite Pepsi “with a Coke and a smile.”
After the statue of Bradham was expelled, Pepsi followed up and utilized Coke’s very own #TogetherIsBeautiful trademark against the organization.
“Hey @CocaCola we swung by but it looks like you weren’t into having us over today… that doesn’t feel very #TogetherIsBeautiful,” Pepsi later tweeted. “Too bad since it seems like our founders thought it was a good idea when we came by to see you this morning.”
Pepsi is an official sponsor of the current year’s Super Bowl, being played in Atlanta on Sunday between the Los Angeles Rams and New England Patriots. Downtown Atlanta is as of now encompassed with billboards reading “Pepsi in Atlanta. How refreshing.”