The leading automaker in India, Maruti Suzuki, is aiming to release three new models in the upcoming fiscal year. These additions are meant to appeal to a variety of market sectors and increase the company’s market share, building on the success of recent launches such as the Fronx and Brezza.
1. eVX Electric Utility Vehicle
Maruti Suzuki is set to make history by entering the electric vehicle market with the eVX, which is anticipated to launch by the end of 2024. This futuristic SUV was created in partnership with Toyota and has a sleek appearance in addition to an amazing range of about 550 kilometres because of its 60kWh battery pack. A more affordable model with a 400 kilometre range and a smaller battery is also being considered. This calculated decision puts Maruti Suzuki in a competitive position to take on well-established rivals in the rapidly expanding electric SUV industry, such as Tata and MG.
2. The Completely New Swift
The updated Swift is expected to go on sale in the second part of 2024. It is an enduring model. The interiors are upgraded to a high level, while the exterior retains its recognisable form. The new Swift, which draws inspiration from the Fronx and Brezza, has a contemporary interior with a 9-inch touchscreen, a digital instrument panel, and a chic two-tone theme. The largest modification under the hood is the installation of a new 1.2-liter Z-series engine in place of the old 1.2-liter K-series engine. With choices for both moderate and strong hybridization, this engine will probably satisfy both performance and fuel economy needs. The Tata Tiago and the Hyundai Grand i10 Nios are two well-known competitors that the Swift will still face off against.
3. Every New Dzire
The Dzire sedan will get a thorough revamp when the Swift undergoes a makeover, replicating the adjustments made to the hatchback model. This covers the updated interiors, cutting-edge amenities, and new engine options. Furthermore, the Dzire still has the benefit of having a larger boot, which makes it a sensible option for families. The Honda Amaze and Hyundai Aura are two other small sedans that the updated Dzire will go up against.
The successful market debuts of Maruti Suzuki in 2023 are followed by these impending releases. The subcompact SUV known as the Fronx has drawn praise for the way it combines amenities, style, and fuel efficiency. In a same vein, sales of the Brezza small SUV have increased significantly since its March 2023 launch. Maruti Suzuki announced its best-ever monthly sales volume in January 2024, demonstrating the brand’s ongoing supremacy in the Indian market.
Maruti Suzuki’s strategic commitment to serving a wider audience is reflected in the upcoming launches. The eVX is a noteworthy entry into the electric vehicle market that fits with India’s expanding emphasis on environmentally friendly transportation. With their updated looks and technological advancements, the new Swift and Dzire target the established hatchback and sedan segments.
Maruti Suzuki hopes to hold onto its top spot in the Indian auto market with these varied products. Although the performance of these new models in the market is still to be determined, they undoubtedly demonstrate the company’s dedication to innovation and growth in the ever-changing automotive industry.