According to Meesho, “These celebrities would be seen in a brand-new, funny avatar, each of them adopting the character of a seller in a different category and representing the region they each belong to. This will help them establish local resonance with customers across Bharat.”
Softbank-backed The company announced on Sunday that Meesho has enlisted the help of seven celebrities, including actor Ranveer Singh, Deepika Padukone, and cricketers Rohit Sharma and Sourav Ganguly, to promote its five-day annual festive sale, the Mega Blockbuster Sale, which will begin on September 23. The company will aim to reach 350 million users in these regions for the first time by developing app versions in eight regional vernacular languages: Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.
The celebrities have been enlisted to influence regional audiences.
“To raise awareness of the company’s value propositions, Meesho has also teamed up with nine well-known celebrities from around the nation, including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan, and Sourav Ganguly.
“These celebrities will be seen in a brand-new, funny persona, each of them adopting the role of merchants in different categories and representing the regions they respectively belong to,” Meesho said. “This will help us develop local relevance with customers across Bharat.”
The unicorn e-commerce startup claims that during the platform’s holiday sales and product listing last year, the number of registered sellers climbed by about three times, to 7.25 lakh, from just 2.5 lakh.
In comparison to the 2.5 lakh registered sellers it had during the holiday season sale last year, the unicorn e-commerce start-up claims that its registered seller base has increased by about three times to 7.25 lakh. It also claims that the number of products listed on the platform has increased by more than four times, from 16 million in October to 65 million as of today.
According to the statement, “on average, Meesho merchants have seen their business increase by 82 percent within two years.
Around 60% of orders on the platform came from tier 4 and higher locations during the previous year’s five-day annual sale, according to Meesho.
“We deal with thousands of vendors all throughout the nation, many of whom will be doing their first online sales during the holiday season. Meesho is focused on developing a platform that allows MSMEs to experience strong growth and margins, giving them the assurance they need to digitise their businesses and prosper on Meesho “Utkrishta Kumar, Meesho CXO for Business, said.
The corporation asserts that from 50 million in August 2021 to 127 million in August 2022, its Monthly Active Users have climbed by a factor of 2.5.