Shah Rukh Khan pays tribute to the UAE by lighting up Burj Khalifa

A model marketing campaign for Burjeel Holdings is launched with Indian star options

Shah Rukh Khan, an Indian actor, shone on Wednesday night from the Burj Khalifa, the tallest building in the world, one month before his birthday.

One of the biggest healthcare service providers in the UAE, Burjeel Holdings, launched a built-in model marketing campaign with the release of the film. Khan is the public face of the organisation that controls 39 hospitals and healthcare facilities in the UAE and Oman under the Burjeel, Medeor, LLH, Lifecare, and Tajmeel brands.

Khan’s close ties to the UAE were underlined at the marketing campaign launch event. The Burj Khalifa has been lit up in celebration of the actor’s birthday for the past few years.

The advertising effort “We Are Committed To Your Care” is about to go regionally through a number of platforms. It displays the accomplishments of the healthcare organisation with headquarters in Abu Dhabi.

The marketing campaign video, in which the actor tells the tale of the healthcare group, was shown on the tallest display in the globe at 8:20 p.m. It starts with Khan’s tribute to the valiant martyrs of the United Arab Emirates on Wahat Al Karama, a significant national and cultural site. The Sheikh Zayed Grand Mosque, which still stands today, and Burjeel Medical Metropolis, the organization’s flagship hospital, are both shown in the 70-second movie.

“The Sheikh Zayed Grand Mosque and Wahat Al Karama reflect the spirit of the United Arab Emirates and emulate Abu Dhabi’s transformation into a global centre. The film draws comparisons between Burjeel’s beliefs and those that inspired these historical sites.

“The Sheikh Zayed Grand Mosque and Wahat Al Karama mimic Abu Dhabi’s transformation into a global hub and capture the spirit of the United Arab Emirates. The marketing campaign video was directed by Prashant Issar, who noted that it “draws parallels between the ideas that inspired these sites and Burjeel Holdings’ ethos of servicing the area.”

Additionally, Issar was in charge of the Khan-led Dubai Tourism marketing effort.

Burjeel Holdings’ chairman, Dr. Shamsheer Vayalil, said: “We’re thrilled to start the marketing campaign with superstar Shah Rukh Khan who embodies the qualities we admire. It represents Burjeel Holdings’ aspiration to establish itself as a global healthcare leader located in a nation that has captured the attention of the world with its intriguing development tale.

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