Sony and Microsoft declared a new strategic partnership where the two organizations will investigate innovations to upgrade purchaser encounters in the world of gaming and AI platforms.
“Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services,” Microsoft said in a statement. “In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services.”
“By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers,” the statement continued. “These efforts will also include building better development platforms for the content creator community.”
On the AI front, the organizations expect to join Microsoft’s AI platforms and tools into Sony’s customer items to give natural and easy to use encounters.
Talking about the new improvement, Sony CEO Kenichiro Yoshida stated, “Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere.”
“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” said Microsoft CEO Satya Nadella. “Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”
As the coordinated effort moves ahead, the parties will share data as it winds up accessible.