McDonald’s “Snack Wrap” fans will soon be able to get their fix at a competitor.
Wendy’s is adding a new grilled chicken ranch wrap to its menu starting on Tuesday in an effort to attract customers clamoring for the popular dish’s return. For $6.29, Wendy’s said clients will get diced grilled chicken, shredded cheddar cheese, romaine lettuce and ranch sauce in a warm tortilla wrap.
According to Carl Loredo, Wendy’s global chief marketing officer, the restaurant chain “didn’t want to mess around with a McBland snack wrap dupe.” This is why the Wendy’s wrap is slightly different from McDonald’s. He told that barbecued chicken is utilized instead of firm chicken that was in McDonald’s wrap, since he said Wendy’s fans are searching for “lighter and more versatile menu things.”
In addition, the new item is a heartier take on the spicy chicken “Go Wrap” that Wendy’s will no longer offer in 2020. In response to Covid-19, several fast food chains will simplify their menus. According to Loredo, the new wrap has the “freshness you see in our salads wrapped up in a portable offering,” making it more of a meal than a snack.
In 2016, “Snack Wraps” were discontinued by McDonald’s (MCD) due to franchisee complaints that they were too difficult to make. Until McDonald’s (MCD) completely phased them out in 2020, some franchisees continued to serve them.
A Change.org petition with more than 17,000 signatures and daily Twitter mentions pleading for the return of McDonald’s snack wraps have been in the works for some time.
In November of that year, McDonald’s made a joke about the wraps on Twitter by saying, “it’s easier to order snack wraps than it is to get these tickets.” This sparked rumors that the food was coming back, but the restaurant chain quickly dispelled those rumors by stating that it has “no plans” to bring the item back.
When a lot of fast food restaurants offer similar items on their menus, it can be difficult for customers to pay attention. Therefore, Wendy’s may benefit from selling a well-liked menu item in comparison to its much larger rival. Of course, wraps are available at more than just Wendy’s: Chick-fil-A and Kentucky Fried Chicken are two examples of chains that specialize in chicken.
Likewise new to Wendy’s menu one week from now are a barbecued chicken Cobb salad and a blueberry pomegranate lemonade that Loredo hopes to turn into a virtual entertainment hit in view of its “remarkable purple shade.”
However, two items are disappearing from the menu: the southwest avocado salad and the grilled chicken sandwich.