Business 

Why Shaneh Woods Doesn’t Believe In Working Hard

What was a major challenge you had to overcome to get to where you are today?

I grew up in the foster care system, and I came to believe that I wasn’t worth anything. I let that become my story. I didn’t deserve a good life. I didn’t deserve nice things. I had to work hard to overcome that. To me, worthiness is the foundation of a prosperous business. If you don’t believe you’re worthy, it doesn’t matter how good you are at what you do or how many people think you’re amazing. You’ll never reach your full potential. So learning to be worthy was the first step to achieving everything I’ve wanted.

What drives you to keep working hard each day?

I don’t. Working hard is one of the mindset issues I had to give up. People believe that you have to work hard to be worthy as a person. But I try to make things easy. I don’t need to work hard to prove my worth. I’m worthy just by existing. What keeps me working (not hard) is my impact goal. I want to touch 5 million lives. The look on someone’s face when they have that moment where it all clicks, when they discover their inherent worth — that’s what keeps me coming back day after day. I want to share that moment with more and more people.

What would you say is your definition of success?

I don’t chase success; I chase prosperity. I believe that prosperity begins with being unapologetically yourself. Once you’re that, then it’s so easy to unapologetically ask for and receive everything you want. Prosperity, and through that success, is being able to unapologetically ask and receive.

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