Launching a new brand is an exciting event that marks an essential milestone in every entrepreneur’s life.
However, it’s just the beginning of a big journey that includes studying disciplines like marketing, personal branding and storytelling, so being prepared is important.
A good start is crucial for any business, especially when launching a new brand, because it needs to be presented in the best possible way.
For this reason, we asked to Jason Hsu, the Co-Founder of KryptoGO USA (a SaaS provider for affordable and lightweight KYC/AML solutions), the best way to launch online, your upcoming business :
Jason explains,one of the most effective strategies to launch your brand with advertising and digital advertising campaigns is to create a launch offer available from the day the new store, e-commerce or local store opens.
One of the ways to do this is to build a landing page with a timer, an offer and a form to collect contact information from interested people.
With this strategy, even if the brand hasn’t been launched yet and the products aren’t yet available, you’ll be able to start collecting the names, emails and maybe even phone numbers of people potentially interested in buying your new product or service.
If you make your brand launch an exciting, must-attend event for your audience, people will be counting down the days waiting for the release date. When you’re trying to create hype for your brand, create a little aura of mystery; so try not to reveal too many details about your product before the launch.
Teasing your followers with subtle hints on social media, creating hype videos, and creating a countdown to the launch of your new website are just some of the tactics you can use to build anticipation.
For example, Apple uses videos to tease audiences about the launch of its latest products, revealing just enough to pique the interest of fans.
Of course, if you have a large budget, the two strategies we’ve seen so far of PR and advertising can be used simultaneously. They are two complementary tools that work very well together.
In any case, you must always follow a well-defined strategy and analyze every single process in detail. If you want to launch a brand successfully, you have to think about everything. Even how to leverage low-cost customer acquisition channels like word-of-mouth and referrals.
Test and improve your launch through feedback
Feedback is crucial for brand launch campaigns. Thanks to feedback, you can correct texts, change offers, improve the whole communication strategy and consequently launch your brand at its best.
With a launch campaign, there is always time to tweak everything and optimize it before the official release date.
However, in the promotion it is advisable to be careful and not to be intrusive. For this reason, during the months leading up to the release of a product, it is necessary to launch the name of your brand with caution, taking into account the feedback received so far.
Launching a brand with a good digital marketing and communication strategy is essential, but listening to market feedback is just as important!
Which online business ideas work best?
When you start an online business, it’s easy to get overwhelmed by all the things you have to decide on. Should you create software, a physical product, a coaching system, or something else? How do you choose the right software, create the website, figure out how to set up drop shipping and accept payments?
But when you let go of what doesn’t work – I’ve spent years figuring this part out – you’re left with 6 main options for an online business.
I’ve systematically tried them ALL for almost a decade and I’ll let you know exactly what the good and bad ones are.
Your 6 options for starting an online business are software (including apps), physical products, advertising, affiliate marketing, coaching and online courses. And they are not all equal in terms of possible effectiveness.
When you have finished jotting down your answers to these questions, pause. DID YOU NOTICE WHAT HAPPENED WHILE YOU WERE MAKING YOUR LIST?
I just asked you what skills you’re already good at. But notice how you’re already going much further subconsciously:
- “But what if I’m not sure what I’m good at?”
- “An online course? But I don’t even have a website/traffic.”
- “What kind of software should I use to…”
- “What will I do if I have to decide whether to stay at work or quit?”
If you were on a first date, you wouldn’t ask someone if they wanted to have babies with you…because that would be rushing it.
But somehow, when it comes to making money, our brains come up with far-fetched scenarios about the future to keep us stuck where we are.
When I first started with my online businesses, I wasn’t worried about SEO, development strategies or creating online courses or rather revenue optimization.
No, I focused instead on the first step.
I’ll help you get there. Just know that you have passions and experiences that people will be happy to pay you for, even if you’re not the best in the world in the industry.
Maybe you’ve already learned in your niche what most people only learn after months (or even years) spent reading blog after blog, or trying and trying again to do something.
After all, we know that you only really learn in life by banging your head against something. But if someone can help us not hurt ourselves for so long by banging into a wall, wouldn’t we listen to them? This is the key point of any business: to spare people the fatigue and frustration we had to go through to succeed at something.
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