The 2024 North American Utility of the Year winner was the Kia EV9 large electric SUV; the top automobile award went to the Toyota Prius hybrid; the truck title went to the Ford Super Duty pickup.
Automakers frequently utilise the awards, which were revealed on Thursday during a Detroit Automotive Press Association convention, in their advertising. After testing and rating the cars, almost fifty automotive journalists from the US and Canada determined how much they broke previous standards for their respective car categories.
This year’s SUV contenders all come in electric variants, including Hyundai’s luxury brand Genesis’ electrified GV70 compact SUV and the Hyundai Kona and Kona EV.
Aside from the Prius and its plug-in variant, known as the Prius Prime, other vehicles that were considered for consideration were the Hyundai Ioniq 6 EV and the updated Honda Accord midsize sedan.
The Chevy Silverado EV pickup and the new Chevrolet Colorado midsize pickup from General Motors were among the last trucks.
A first list of fifty-two suitable automobiles, trucks, and SUVs was used to select the winners, and in September, that number was reduced to 25. In November, the finalists were revealed.